Alona Lisa is the creator of the Heart of David. She's a brand marketer, designer, and entrepreneur and has won awards both for her art and for her agency work, including a coveted Emmy nomination. And she’s no stranger to jewelry design, having created her first jewelry collection post-college and then selling it to Henri Bendel, the iconic NYC department store. 

Yet, designing the Heart of David is Alona’s proudest accomplishment. As the granddaughter of Holocaust survivors and exiled Moroccan Jews, Alona has always felt deeply connected to Judaism. This tie to her family’s history and hardship imbues the piece with even deeper meaning. 

More than a pendant, the Heart of David is Alona’s stand against the rise of antisemitism and her opportunity to make talking about Jewishness okay. Amid this current climate of hate, here’s a piece that was designed to spread  love.

Todd Brown is a Baltimore-based fourth-generation jeweler and certified gemologist.  As someone who grew up surrounded by jewelers, he always found himself drawn to the emotional stories behind jewelry and how those stories change as a piece is passed down. 

Todd credits his strong connection to Judaism today with his upbringing. In turn, he’s working to instill the same Jewish values in his own two kids, one of which is facing antisemitism first hand on her college campus. 

When Alona shared her design for the Heart of David, Todd knew she was onto something. (The two actually met in high school in Baltimore.) In spite of all of the Judaica that’s out there, Todd’s never seen a piece like this before. And he loves how it brings the community together.

Paul Catania is a Graduate Gemologist from GIA Santa Monica and holds an Associate Degree from The Fashion Institute of Technology (F.I.T.) in New York City. Paul is proud to be born and raised in Brooklyn, New York. Paul
is known for creating one-of-a kind custom pieces for exclusive Madison Avenue jewelers and he is one of the leading manufacturers for various CFDA members.

When we came up with the idea for Heart of David, we were excited Paul came on board. His attention to detail, passion for excellence, and integrity in all aspects from design to production is the reason we’re lucky he said yes.

Each piece is made by hand and heart by Paul.

The Heart of David pendant is made in the heart of New York City's diamond district. Our 18k gold is upcycled and we source conflict-free diamonds.